---
title: brand_list
description: List your organization's brands as slug + name + description, so an agent can pick one before loading its context.
---

Lists the **Brands** of your organization, newest first, as `slug`, `name` and `description`. The brand context itself is not returned — pick one here, then load it with [`brand_get`](/mcp/tools/brand-get).

That split is deliberate: brand context is prose, and returning all of it for every brand would crowd out the rest of the conversation.

## Input

| Field | Type | Required | Description |
| --- | --- | --- | --- |
| `limit` | `number` | no | The greatest number of rows in the answer, from 1 to 500. The default is 100. |
| `cursor` | `string` | no | The `nextCursor` of the previous answer. Omit it to get the first page. |

## Output

`{ brands: [...], nextCursor? }`. Each brand is `{ slug, name, description }`. Deleted brands are excluded. When `nextCursor` is present, more brands exist: call `brand_list` again with `cursor` set to that value.

## Example

> _"Which brands do we have set up?"_

```ts
brand_list({});
// → { brands: [{ slug: 'acme-running', name: 'Acme Running', description: 'DTC running shoes.' }] }
```

## Errors

- `invalid_cursor` — the `cursor` is not a `nextCursor` of this tool, with the same arguments. Send it with no change, or omit it.

Requires the `brand:read` scope.

## Reference

List the active organization's brands as slug + name + description, newest first. The brand context itself is not returned — pick a brand here, then load its context with brand_get. The answer holds at most `limit` rows (default 100, maximum 500). When it carries `nextCursor`, more rows exist: call this tool again with the same arguments and `cursor` set to that value. When it carries no `nextCursor`, you have every row.

### Input

| Argument | Type | Required | Description |
| --- | --- | --- | --- |
| `cursor` | string, at least 1 character | no | The `nextCursor` of the previous page. Omit it to get the first page. Send it with no change, and with the same filters as the request that answered it: a cursor from a different query gets a 400 `invalid_cursor`. Do not build or change a cursor. |
| `limit` | integer, 1 to 500 | no | The greatest number of rows on the page, from 1 to 500. The default is 100. A greater value gets a 400, with `error` of `invalid_request`. Default: `100`. |

### Failure codes

A failed call has `isError` set, and `structuredContent.error` holds one of these codes. [Errors](/mcp/errors) describes the shape of a failed call.

- `invalid_cursor`
- `forbidden`
- `invalid_request`
- `internal_error`

### Scope

The token must hold `brand:read`. [Auth & scopes](/mcp/auth) lists each scope.

### Annotations

A client reads these hints. A hint that the tool does not declare has the default value of the MCP specification.

- **Read-only.** The tool changes nothing.
- **Closed world.** The tool reads and writes the data of AdCrunch only.